Think Apple. Think Oracle. Think LG. Think Asia.
Unthink IBM. Unthink GE. Unthink GM/Ford/Chrysler. Unthink US. Unthink Europe.
Creativity to Business is the same as Al-Qaeda to Pentagon. They both are deconstructionist forces that redesign the very structure, architecture, form & function of all existing order, empire, unipolarity and market capitalization.
20 years ago Unix & C Language and a protocol called TCP/IP altered the structure of information which can be described no less than electronic atomic bomb that has now grown to threaten all forms of existing order.
The only other time such a thing happened is when the concept of flying got fitted with bombs. What was once the very architecture of a city – the Wall – was deemed completely obsolete when “Us vs. Them” was no more grounded on mother earth, with all perspectives rooted by gravity. Everything from the Parthenon to fortresses became obsolete in one single masterful stroke, that no army of history could accomplish. Now, the fortress and castle are reduces to, as Baudrillard puts it, a facade – a comic book fantasy where plane loads of repressed adults and children are screaming their way into excitement at Cinderella’s Castle at a Disney theme park. Never again will there be an Athens or Ur built across a moat, above a mound, and behind the walls.
In today’s world, think iPad. It is poised to rethink the architecture of computing, information and human interaction. Its an utter disgrace that HP, Sun, Dell, Microsoft or Cray did not think that way. Since I was at Palo Alto Research Center I too witnessed the idea of compressing the entire form & function of computing into an ICON, where Steve Jobs got the idea for Apple first; he certainly went on a serious meditation on the icon then, as well as now. Now we have a concept of an App Store – the electronic greek Forum & Marketplace – where humans interact with hundreds and thousands of icons.
No child of the Book, no abrahamist – no jew, no christian, no muslim – could have pulled off what Steve Jobs has done. The icon will deconstruct the word. The word will deconstruct the number. Since all words and numbers go to India, and all pictographs go to Pharaohnic Egypt & China, the third order derivatives of the word & number – Wall Street & Capitol Hill – are looking into the ‘abyss of future darkness.’
The excess of the opposite gives rise to creativity. To put it as a koan: ‘Starvation is the invention of Food.’ If food never existed, how can there be a starvation?
Creativity in an Organization, is changing the very philosophy & religion that brought you this far. Creativity is acquiring a ‘Zen Mind; A Beginner’s Mind.”
Want to be creative? Then go meditate. Quit working so hard. Quit executing orders. Quit operating complexities. Quit talking. Quit listening. QUIT!
Go Meditate!
